|
Playing The "Green" Card 1st May 2007Green Marketing the latest fashion? Could it just be a trend running it's course? It seems unthinkable at this stage with climate change filling column centimetres and the airwaves, but could green really be another viral trend to be digested and abdoned when there's no money or X factor in it anymore? It's far from a new concept, but Green Marketing is on the consumer radar like never before. Drew Turney looks at the people, including Flexicar's Monique Conheady, doing it well and asks how they do it. Green Marketing Article Common search term variations: Flexi car, car-share, carshare, Flexi-car, Car Share, carsharing, car sharing... |



